The Last Embrace
by Diego Contreras
Voiceover by Francis (Rourke) Lechiara
starts at 6:33
Creative Director | Copywriter | Designer | Model
Copywriter
• Generated $31.7M in DTC revenue (43% of total) via performance copy
Partnered cross-functionally to achieve:
• $23M through paid search/social ads
• $7.9M via email/SMS campaigns
• $400K through SEO blog content
• Contributed to Aventon ranking for “electric bicycle” within 6 months
• Helped blog content become a 45% share of blog revenue with comparison articles
Content Strategist
In collaboration with Aventon Ebikes’ SEO Lead:
• Increased non-branded traffic by 98% YOY
• Increased blog traffic by 81% YOY
• Increased blog revenue by $120,000 YOY (+32%)
• Boosted blog clicks from 2.64k to 6.46k in 3 months (+144%)
• Targeted SERP features to improve Google visibility and click-through
• Planned, created, edited, and published content aligned with Aventon’s business goals and user needs
